Tea & Tiaras
Tea & Tiaras is a university branding and UX/UI project centered around a whimsical, pop-up family dining experience that transforms an existing restaurant into a storybook-inspired event space every weekend. Inspired by the immersive energy of themed brunch experiences, the concept reimagines traditional restaurant service by replacing hosts and servers with “royal princess” characters who entertain guests throughout their visit.
For this project, I developed the full brand identity, including a primary logo system and animated logo outro, and translated the visual language into a responsive UX/UI prototype that allows families to book a reservation online. The website was iterated through usability testing with parents to refine the sitemap and reservation flow. The final result blends playful storytelling with functional, family-friendly navigation for what they want to see.
Moodboard & Initial Sketches
Final Logo with variations, color palette, and typography
Reservations
The Reservation page was designed with usability and simplicity as the top priority. Families can select a date, party size, and preferred time slot through a simplified booking flow. Clear visual cues, and confirmation messaging reduce friction and build trust. The interface was refined based on parent feedback to ensure the process felt quick, reassuring, and easy to complete.
Landing Page
The landing page was designed specifically for paid ads and social media campaigns. It streamlines the experience by focusing on one featured event or limited-time theme, with concise messaging, engaging visuals, and a single primary call-to-action. This page minimizes navigation distractions to increase conversion and make booking seamless.
Home & About
The home page introduces the magical world of Tea & Tiaras through a soft, pastel color palette. A clear call-to-action for “Reserve Your Table” anchors the hero section, while supporting sections preview location and other sections.. The layout balances fantasy with usability and keeps navigation intuitive for busy parents while maintaining a storybook aesthetic.
Events
The Events page highlights rotating weekend themes (such as photoshoots or holiday teas), allowing families to browse upcoming experiences. Each event card features a brief description, featured princess hosts, and a direct reservation link.