PetMinder

PROJECT OVERVIEW

PROJECT OVERVIEW

The H23 project was embarked upon to establish a distinctive brand presence in the burgeoning Web3 industry. With a focus on blockchain technology, cryptocurrency, and NFTs, H23 positions itself as a leader in delivering next-generation digital experiences. The brand identity mirrors the agency's forward-thinking approach, incorporating clean lines, a monochromatic color scheme, and high-tech imagery to convey sophistication and innovation

THE PROBLEM

Luis, 35

  • Full-time professor and dog dad

  • Social butterfly

  • Health foodie

Buddy, 9

  • French bulldog

  • Boundless energy

  • A good boy

    Buddy is a senior dog with specific dietary needs and health issues for his age/breed.

    Luis is a busy adult who sometimes forgets to

    • Give Buddy his flea treatments.

    • Update Buddy’s vaccines.

    • Buy the right food for Buddy’s size/breed.

    Luis has tried other pet health tracking apps, but they’re too generic or not user-friendly.

    Pet owners like Luis don’t have a personalized way to help them track and take care of their pet’s health.

    How does the PetMinder app solve this?

WIRE-FRAMES

  • Competitor research

USER TESTING

Each of us conducted separate testing sessions.

The testing consisted of one-on-one Zoom interviews, focus group interviews, and one-on-one in-person interviews.

We asked participants the following survey questions:

1. How would you create a new profile?

2. How do you log in if you already have a profile made?

3. How do you add a reminder to the calendar?

4. How do you check your pet’s upcoming vet visits?

5. Do you like receiving recommendations for your pet’s diet, exercising habits, etc?

6. Do you have multiple pets? If so, how many do you have?

7. How often do you take your pet to the Vet?

8. How would you edit your profile?

9. How would you add a pet profile after you created an account?

11 users total

  • Majority were mid twenties, thirties, and early forties

  • Even range of cat and dog owners

  • Many participants take their pets to the vet every six months to a year

    • More frequent vet visits for puppies, or if pet has special conditions or is sick

KEY CHANGES

Most users were able to find “add pet” button on home page

  • Some users assumed different options.

  • Many users were able to connect the intake test and adding a new pet profile together.

  • Solution: Adding “add pet” text underneath plus button on home page would help the button’s purpose clearer.

  • Many users found the edit icon on a pet’s profile.

    • One clicked the gear symbol on home page.

    • Another user was not sure how they would get to the pet’s profile to edit profile.

    • Solution: Making pet icons on home page appear more clickable may help.

Some users would want recommendations, but they would view them at their own will.

  • One user said they would mostly use it if their pet was sick.

  • Doesn’t want push notifications for them.

    • One user suggested they would like notifications for feeding times.

  • Solution: Our app would allow you to adjust notifications settings.

  • A few users said they wouldn’t use the app if they were “bombarded” with ads.

    • Solution: No ads! (Or minimal ads if need be.)

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